How Companies Can Engage With Email Marketing

Email gives you an ideal opportunity to engage with customers and prospects, and evidence suggests that it's still highly effective. According to a Marketo report, 77 percent of consumers said they prefer to receive permission-based marketing communications through email, compared to just 5 percent for text messages and 4 percent for social media (Facebook). Email generated nearly twice the return on investment compared to other channels, yielding $40.56 for every dollar spent. The channel with the next highest ROI, search engine marketing, yielded $22.44.