How Companies Can Engage With Email Marketing

Keep your messages relatively short and place calls to action prominently. You should also ensure that your emails display correctly on the widest possible range of devices, including mobile. In January, it was reported that 48 percent of emails were opened on mobile devices.

Email still provides a great way to reach customers for businesses of all shapes and sizes. In order for your email program to be truly effective, your messages must be relevant, targeted and engaging to the people who receive them.