All Circuits are Busy
How CDW’s closed-loop marketing formula helps it lap the technology sector
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Joe Keenan
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History Repeats Itself
“CDW’s success, in part, has been driven by its focus on customers, and reaching those customers with the products and services they need,” says George Zengo, president of global print solutions at RR Donnelley, CDW’s catalog printer since 2001. “CDW has been flexible in responding to constant changes in the catalog mailing environment; especially forecasting demand.”
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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