All Circuits are Busy
How CDW’s closed-loop marketing formula helps it lap the technology sector
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Joe Keenan
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When Jim Garlow, CDW’s director of advertising and marketing operations, joined the company in 1999, sales were at $1.8 billion. During his tenure, revenue growth has steadily outpaced the market. For 2008, that’ll likely continue. Technology consulting firms International Data Corp. (IDC) and Gartner forecast 3 percent to 5 percent growth for the IT sector over the next year. “We’re going to outpace that” again, Garlow says.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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