All Circuits are Busy
How CDW’s closed-loop marketing formula helps it lap the technology sector
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Joe Keenan
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With its recent $175-million acquisition of Berbee Information Networks and future plans for acquisitions and expansion in the works, CDW is primed to continue its strong growth. The company hired 400 additional sales agents last year and is slated to add another 400 this year. It also recently announced plans to open offices in Washington, D.C., as well as an undetermined East Coast city, staffing these locations with advanced services personnel. And with growth like that spanning the last decade, the five-step process driving CDW’s progressive, customer-centric multichannel marketing might as well be a path paved in gold.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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