All Circuits are Busy
How CDW’s closed-loop marketing formula helps it lap the technology sector
Buying The Whole Package
Rather than offering mere “soldier pictures,” Garlow’s term for a shot of the product and the copy next to it, CDW merchandises customer solutions. The company wants its customers to buy an entire package, rather than a page of laptops, a page of cables, a page of data-storage components, and so forth.
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