All Circuits are Busy
How CDW’s closed-loop marketing formula helps it lap the technology sector
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Joe Keenan
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CDW is constantly adapting its marketing approach. For instance, the company has adapted its merchandising approach within its catalogs. Looking to sell solutions rather than just products, it now focuses on relating products together. If a customer is looking for a wireless hub at its company, Garlow notes, “we’ll present all the components you need for that wireless hub, rather than just giving customers a page of cables.”
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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