All Circuits are Busy
How CDW’s closed-loop marketing formula helps it lap the technology sector
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Joe Keenan
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Matchbacks, Square-Inch Analysis Gauge Effectiveness
In measuring the effectiveness of a marketing campaign, particularly with catalogs, CDW uses matchbacks and square-inch analysis. Depending on the catalog and how often it’s dropped (monthly or quarterly), the company performs a two-week or six-week analysis.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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