All Circuits are Busy
How CDW’s closed-loop marketing formula helps it lap the technology sector
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Joe Keenan
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The company’s catalog circ has decreased by about 25 percent from its peak in the late 90s, when CDW made a conscious decision to move away from consumers and target businesses. But Garlow says the cutback hasn’t had an adverse affect on sales because the mailer has done a better job of targeting customers rather than just mailing to prospects.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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