All Circuits are Busy
How CDW’s closed-loop marketing formula helps it lap the technology sector
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Joe Keenan
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Heavy Co-Mailer
With so many catalogs in the mail, CDW takes advantage of numerous postal savings opportunities by working closely with its printer, RR Donnelley. “CDW adapted its program specifications to allow it to benefit as a co-mail partner in our co-op pools,” Zengo says. Specifically, CDW altered its trim size and adjusted its release dates, within business reason, to take advantage of the increased carrier route delivery and associated postal savings.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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