All Circuits are Busy
How CDW’s closed-loop marketing formula helps it lap the technology sector
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Joe Keenan
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Approaching $8 billion in total sales and $559 million in profit for its most recent fiscal year, CDW’s roots are in cataloging in case you forgot. The Vernon Hills, Ill.-based provider of technology products and services for business, government and education was, and still is, a B-to-B cataloger, but a far cry from a mom-and-pop startup.
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