How CDW Owns its Market

We even have, within our marketing team, segment leaders for each specific segment we target. They’re held accountable to work daily with our sales team, and are with sales almost 50 percent of the time.

Purchasing also plays a big part. We work hand-in-hand with purchasing and product teams.

Our product teams are divided up by product categories, so product team directors will have a team under them focusing on each specific product category.