How CDW Owns its Market

CS:What growth tactics do you recommend for catalogers and multichannel marketers looking to grow?

JG: I’m a big fan of co-mailing. Financially it’s been very good for us. We started with our printers a couple of years ago when it was fairly new to the B-to-B market. With the multichannel approach, don’t drop a catalog and expect that to sell. Link in your Web site and specific landing pages, etc.