How catalogers merchandise a once-in-a-lifetime product

2. Romance the vendor.

3. Buy early. If my inventory specialist recommended it, I’d try to plan on a small percentage of overage, rather than early sell out.

4. Show the item contextually, in this case as a celebration product, and if the product were bought with a gift box, show that as an insert.

5. Place it first, chronologically, in a late-July catalog to get an early reading.