How catalogers merchandise a once-in-a-lifetime product

The moral of the story? Planning ahead pays off for everyone.

Tips for Selling Time-Specific Products

Merchandising consultant Carol Fraser offers six professional recommendations for merchandising a “mass-market” item with time-limited appeal—such as champagne flutes with the year 2001 on them!

1. Make a classic seasonal choice. Go for volume rather than the high-end commemorative approach. Keep it inexpensive, because that’s where you get volume in the fourth quarter. Price it to promote batch buying.