How catalogers merchandise a once-in-a-lifetime product

Bloomingdales by Mail offered wine goblets or flutes with the same 2000-stem design, “a great example of going for add-on sales,” says Fraser.

The other flute that kept popping up in numerous catalogs is slightly taller than the one shown thrice on page 36, has a different design of the same vertical 2000 on the stem, a triangular bowl and a ridged base. It made the cover of The Paragon’s Holiday book and appeared in the inside front spread.