How catalogers merchandise a once-in-a-lifetime product

Upscale specialty catalogs offered “collectable” versions of the millennial flute. Gumps by Mail, in two different editions of their fall book, featured a variety of flutes: $115-per-pair Waterford Crystal “Peace” flutes with no 2000 iconography (also offered by cataloger Harry & David on its high-visibility inside back cover, albeit in the “gutter” area); a silver-plated bottle-holder ($80) plus flutes at $40 for two; and a “Bottoms Up!” flute with saucer for $95.