E-commerce Insights: Take a Page From the 14th Century

Paid search copy provides a magnifying glass on your competitor’s most important offers. Pay attention to the following areas:

• Study the competition’s ads, and note changes over time.
• To make your own offers most effective, be specific and relevant.
• Provide urgency with end dates.
• Consider the popular and effective free shipping offer.
• If your business model can support the cost, try a “free shipping both ways” test. «