How the cataloger uses creative print and production strategies to stay connected to customers.

By Reported Donna Loyle

Creative Solutions

In addition to its trademark headsets, Hello Direct also sells other telecommunications gear such as teleconferencing equipment, telephones, recorders, two-way radios and mobile accessories. The target demographic includes businesspeople in phone-intensive, small- to medium-sized companies—that is, people who depend on their phones to help them conduct business.