How the cataloger uses creative print and production strategies to stay connected to customers.

By Reported Donna Loyle

“They saw a lot of good value in us, too,” Faville continues. “GN didn’t have any direct access to the end-user office market, so we’re bringing that to their organization.”

Undoubtedly, another selling point was Hello Direct’s creative talent. Greg Burke, creative director, oversees the company’s catalog and Web site design, copywriting, and print production. Burke and his team excel at numerous aspects of catalog creative, including: concise, benefits-oriented copy; uncluttered, contemporary page designs; and catalog versioning projects that boost response levels, sales and the product “wow” factor.