How the cataloger uses creative print and production strategies to stay connected to customers.

By Reported Donna Loyle

Catalog Buyers
Size of Hello Direct’s master file: 686,761 business buyers
Cost to rent: $100/M
Customer demographics: 55 percent are male; 90 percent are regular PC users; 80 percent are regular Internet users; and 70 percent use cell phones.
List manager: Merit Direct, (203) 541-2331

Opt-in E-mail Buyers
Size of file: 600,000
Cost to rent: $325/M
List manager: Walter Karl, (845) 620-0700
Blow-in and package-insert programs also are available. Contact Jody Smith at Walter Karl.