How the cataloger uses creative print and production strategies to stay connected to customers.

By Reported Donna Loyle

About Hello Direct
Headquarters: San Jose, CA
Primary product line: Telecommunications equipment and headsets
Average order size: Inbound and Web sales: $300; corporate accounts: $450
Revenue breakdown: Inbound catalog sales: 40 percent; e-commerce sales: 15 percent; outbound telemarketing to corporate accounts:
45 percent
Number of employees: 190
Number of catalogs mailed:
22 million in 2002
Number of SKUs: 850