How the cataloger uses creative print and production strategies to stay connected to customers.

By Reported Donna Loyle

Then and Now

Founded in 1987, the company’s original mission was to eliminate distributors from the sales process and bring telecommunications solutions directly to end users. In 2000, publicly traded Hello Direct was sold to GN Netcom, another telecom headset manufacturer. GN Netcom, in turn, is owned by Great Nordic, a large multinational corporation whose shares are traded on the Copenhagen Stock Exchange.