Hello Direct: Focus on Creative & Print Production
How the cataloger uses creative print and production strategies to stay connected to customers.
Burke says the ink-jet messages—inserted when the books are on Donnelley’s bindery line at the Lynchburg plant—can be placed at various points in the catalogs, including the front and back covers, between the cover wraps and the catalog bodies, and in the middle spread.
The result, undoubtedly, will be greater one-to-one marketing, enabling Hello Direct to connect that much more effectively with its valued customers.
- Companies:
- Hello Direct
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