How the cataloger uses creative print and production strategies to stay connected to customers.

By Reported Donna Loyle

In this way, the cataloger can target promotions to specific segments, depending on purchase history. That is, they can deliver the right message to the right person at the right time.

Burke notes that team members from creative, sales, product marketing and other departments decide what offers to make to which customer segments and when. Often, they’ll test offers and promotions to see what pulls the best responses from which segments.