How the cataloger uses creative print and production strategies to stay connected to customers.

By Reported Donna Loyle

Think this was a lot of work and expense for no great sales benefit? Think again. According to Faville, from this particular campaign, the company saw an 88-percent greater response rate from corded headset buyers vs. non-headset buyers. And contribution per thousand from corded headset buyers was 332 percent higher. Also, cordless buyers’ response rates were up 248 percent, and contribution per thousand was an amazing 465 percent greater than non-headset buyers.