Hello Direct: Focus on Creative & Print Production
How the cataloger uses creative print and production strategies to stay connected to customers.
Non-headset buyers were encouraged to “Save Your Neck!” and directed, via product benefits, to specific headsets featured within the catalog.
Finally, customers who previously bought a corded headset got a cover touting the benefits of upgrading to a higher-end headset and were offered a $50 rebate on any corded system.
- Companies:
- Hello Direct
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