How the Catalog Fits Into the USPS’ Future

2. Practice good hygiene. Undeliverable as addressed mail costs the USPS $5 billion a year, Mastervich reported. “Cleanse your lists, particularly addresses that are obtained on your Web site,” he advised.

3. Offer options. Citing the statistic that 47 percent of all consumers abandon shopping carts, Mastervich advised the audience to offer all shipping options on their Web sites. Don’t give the consumer a reason to abandon a purchase at the last moment because of high shipping costs.