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Joe Keenan
, Senior
and Catalog Success
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* Relevance. According to JupiterResearch, relevancy of the message improves campaign revenues by nine times over untargeted broadcast mailings, and revenues increase by an average of 18 times. Use RFM data to analyze when customers are buying from you, Mastervich advised. “Understand their buying and they’ll purchase more,” he said.
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- United States Postal Service
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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Catalog Success
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