How the Catalog Fits Into the USPS’ Future

* catalog transactions generate reply mail between companies and their customers, thus increasing volume for the USPS.

With the USPS recognizing this fact, it’s begun to shift its practices toward creating a partnership with catalog mailers, in the hopes of securing profitable futures for both entities. In fact, the USPS employs more than 1,000 people who are responsible for building sales strategies for direct mail, in particular pushing merchants to enter the catalog business. A recent campaign from the USPS saw it mail postcards to every household in the U.S. highlighting the benefits of direct mail.