By
Joe Keenan
, Senior
and Catalog Success
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Simply put, the U.S. Postal Service can’t afford to have catalog businesses continue to go under. Consider the following:
* catalog postage accounted for approximately $3 billion in revenue for the USPS in its 2007 fiscal year, 4 percent of its total revenue;
* 21 percent of all priority mail revenue is catalog- or Internet-purchased merchandise; and
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- Companies:
- United States Postal Service
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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Catalog Success
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