Strike While the Fed Dollars are Hot
How to cash in on the government’s end-of-fiscal-year spending frenzy
Develop a portion of your Web site for government buyers. Note how B-to-B cataloger Lab Safety Supply does this (www.lss.com). On its homepage toward the bottom right is a “Resource Centers” section where you can select government. Once you go to the government page, the first thing you see is Lab Safety’s “welcome” to SmartPay cardholders, followed by several reasons to buy from Lab Safety.
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