Strike While the Fed Dollars are Hot
How to cash in on the government’s end-of-fiscal-year spending frenzy
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Mark Amtower
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Lab Safety doesn’t have a government contract that I know of. Rather, it’s going after government credit card buyers, and the last I checked, it was doing quite well in this area.
If you can swing it, put the SmartPay logo on the cover of your catalog for your government mailings and create a “government edition.” Very little, if anything, has to be done inside the catalog. But since 1990, when I saw the first National AV Supply “Government Edition” catalog, I’ve seen this kind of catalog pull much better than a standard issue.
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Mark Amtower
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