How Carter's is Using Personalization to Drive Sales

Carter's email program has also leveraged automation to its benefit. The retailer has implemented a trigger program that sends automated emails to opted-in subscribers when certain behaviors are exhibited on its website. Those triggers include signing up for the company's email program, abandoning a shopping cart (two emails are sent in this case: a first email is sent one day after the abandonment and a second email is sent five days after the abandonment if a conversion hasn't occurred in the meantime), abandoning the site after browsing for a certain amount of time, writing a customer review, and completing a transaction.