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Joe Keenan
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Carter's email program has also leveraged automation to its benefit. The retailer has implemented a trigger program that sends automated emails to opted-in subscribers when certain behaviors are exhibited on its website. Those triggers include signing up for the company's email program, abandoning a shopping cart (two emails are sent in this case: a first email is sent one day after the abandonment and a second email is sent five days after the abandonment if a conversion hasn't occurred in the meantime), abandoning the site after browsing for a certain amount of time, writing a customer review, and completing a transaction.
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- People:
- Lisa Langan
- Michael Lahue
- Places:
- Nashville
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