How Carter's is Using Personalization to Drive Sales

Pop-up product recommendation displays of "Moms who viewed this also viewed these" and "Moms who bought this also bought these" are now found on Carter's product detail pages. The technology is being rolled out to the site's category landing pages and shopping cart page as well, Lahue said. Product recommendations now account for nearly 15 percent of Carter's online sales, with up to 9 percent coming from recommendations on product detail pages and 5 percent via "add to cart" pop-ups.