How Carter's is Using Personalization to Drive Sales

Furthermore, web analytics revealed to Carter's that there was strong international demand for its products, despite the fact that the retailer wasn't shipping its products overseas at the time. This finding led to the retailer to create an international shipping program (it now ships its products to 80 countries). Plans are in the works to test in-country marketing programs (e.g., paid search, display ads) in some of these international markets, said Lahue.