How Carter's is Using Personalization to Drive Sales

Analytical Insights Lead to Initiatives
Carter's learned from analytics reports that the company's best customers were shopping both its brands, Carter's and OshKosh B'gosh. This was contrary to how the retailer set up its website, noted Langan. So changes were made. Now the two brands share one shopping cart page. Other integrations between the two brands include cross-branding via links to the other site, as well as on-site search functionality that crosses brands.