How Retailers Can Best Engage Consumers This Holiday Season

Like Santa's diligent elves, consider how to create a well-orchestrated customer experience this holiday season. Remember that it's not enough to just send out a Black Friday email campaign. It's critical to take advantage of emerging trends like wish lists, engaging via mobile, and creating an integrated online and in-store experience because consumers expect it. These three steps should help ring in record holiday sales. Happy holiday marketing!