How Retailers Can Best Engage Consumers This Holiday Season

3. Social media has become an everyday part of our lives, whether it's updating your Facebook status or pinning the new pair of shoes you want. Social has also become a great way for brands to have direct interaction with loyal customers. Through social media, marketers can gather vast amounts of valuable consumer data. A new trend that continues to gain momentum is social wish lists. Consumers are sharing data by populating their holiday gift lists and interacting with their favorite brands across all social channels. Brands can create a dedicated spot on their Facebook or Pinterest page to drive these interactions and encourage social sharing. The information that can be collected from this can be extremely valuable when determining how you should interact and communicate moving forward.