How Retailers Can Best Engage Consumers This Holiday Season

2. There's still time to create an integrated and individualized online and in-store experience for shoppers. Consumers expect to receive messages that are dedicated to them wherever they are — in-store or online. Driving consumers into the store is still one of the best ways to boost sales. Leveraging personalized email and SMS messages to deliver coupons and loyalty cards that can be used both in-store and online is a great way to get started. While consumers are in-store, try creating a digital relationship with them by using in-store signage that leads them to your company's website or mobile app. QR codes can also be used to help shoppers find more sizes and styles on your website, or drive them to your social channels to continue online engagement.