How Retailers Can Best Engage Consumers This Holiday Season

Using SMS to reinforce email messages is another effective way of executing mobile outreach, delivering your message directly to consumers’ mobile devices with a specific call to action. Because these forms of outreach are becoming extremely saturated, the consumer needs either a personalized or unique message to grab their attention. Stand out from your competition by using real-time content across all channels, whether it's an email with a shipping countdown clock, a text message with real-time pricing and locations, or a display ad with real-time social updates.