How Can Online Communities Yield Product Sales Results?
By
Joe Keenan
, Senior
and Catalog Success
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* Focus on the user experience. People are looking for relevant brands that add value to their lives. The panelists agreed, point one is to have a great product. “We can target the eyeballs, you need the message,” Sanchez said. Whether it be a teenager visiting Facebook.com or Myspace.com or the first-time mother at Cafemom.com, they identify with what is relevant to their life.
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- Companies:
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