How Can Online Communities Yield Product Sales Results?

* Target within your site. Tactics include targeting keywords and local textlinks. Know your demographics and be able to capture life changing events (a move, birth), Sanchez advised. The tighter you can make your target audience, the more likely you are to reach it with a certain product.

* Create a social network environment. Find relevant influences on certain demographics (music to college-aged kids on Myspace.com for example) to help increase traffic. Amplification is the biggest key. One click leads to 10 clicks.