How Can Online Communities Yield Product Sales Results?

* Offer value as reward for interruption. Push through the traditional offer and provide something that others can’t offer, such as exclusivity or a forum for self-expression on a global level. “What’s something you’re giving them that makes their 20 minutes that day so much cooler, so much better that they will relay to their friends,” Trimble said, who manages the Myspace.com Web site.