How Can Online Communities Yield Product Sales Results?

In recent times, online communities have become the target of some multichannel marketers seeking a new way to increase sales. For those who haven’t, the most important questions are how to address these groups and what tactics can be used to draw them in. Three marketing experts — John Trimble, SVP of Branded Sales for Fox Interactive Media; Larry Harris, EVP, director of integrated marketing at DraftFCB and Michael Sanchez, CEO of Cafemom.com and Clubmom.com spoke on this subject during a session on creating engagement and response within online communities seminar last week at the DM Days New York Conference & Expo. Below is a guide to their best tips.