How to Build an Effective Mobile Strategy

Local search is another large part of any mobile strategy because it pins your stores to a user's specific location, making it easier for them to find you. Be sure to add your retail locations to Google, Bing and Yahoo so that when your business is searched, the location pops up as well.

4. Offer exclusive mobile content. A great way to incentivize customers to use your mobile app or to interact with you via their mobile devices is to offer exclusive mobile content. A lot of businesses offer deals to users who check in on Yelp, which gives their business a huge boost when it comes to local search. If you do decide to build an app for your business, you can also offer exclusive deals and sales via that application. Retailers also send out sale alerts via mobile apps or emails.