How to Build an Effective Mobile Strategy

3. Optimize mobile search. Once you've built a mobile-friendly website and decided how mobile you want your business to be, you can begin creating a better mobile experience for your customers. The biggest part of your mobile strategy should be making sure your mobile site is searchable, including local search, social media and mobile search engine optimization. The best way to keep mobile SEO simple is to incorporate responsive design for your mobile site (i.e., your mobile and desktop sites are the same and you don't have to do any extra tracking).