How to Build an Effective Mobile Strategy

2. Integrate your mobile strategy with social, cloud and the internet. Your mobile strategy should combine elements from your social strategy, your cloud system and the internet. In short, your mobile strategy could go beyond consumer use and become a part of your business plan as a whole. Many retailers are turning to tablets as point-of-sale terminals. And because engagement is such a huge measure of your overall social success, mobile devices are making it easier than ever to constantly stay connected to your followers.