How to Build an Effective Mobile Strategy

Most consumers have some sort of mobile device, and desktop usage is declining due to the technological advances made in the mobile industry. As a small business, how do you build an effective mobile strategy? Consider the following tips:

1. Think bigger than apps. With over 25 percent of all smartphone mobile applications made never getting downloaded, it's easier to understand that building an app can't be your whole mobile strategy. If you really want to build an app, go for it. There are plenty of companies out there ready to build the best custom application for your business. Once you grasp how people use their phones for commerce, you have a much better chance of making your mobile strategy work effectively for you.