How to Build an Effective Mobile Strategy

When marketing a small business, it's best to cover several bases, including social media, paid search, review sites and, most prominently, mobile. Mobile marketing strategies are ramping up due to the increased consumer use of mobile devices. It's estimated that more than half of consumer time spent online is on mobile devices. It simply isn't good enough to just have a website for your small business these days; you need a site that's optimized for mobile use or even a mobile app.